About
What We Do
Minty Ross was created to take part in compelling opportunities in the branded good and service sectors. Our commitment to our partners is to use what we know to solve their problems. We work as partners with existing companies to foster their inherent creativity to build brands, digital platforms, experiences, and strategies that will reach and influence their audience.
Perfecting the Art of Commerce
Commerce is forever evolving. What works now might not be suitable tomorrow and we perfect the art of commerce by staying abreast of these changes and bundling disciplines like user experience, branding, strategy, and web and app development to meet our partner’s needs. We provide our clients with a wide range of services designed to uncover and solve hidden problems to make commerce work for them. Through easy to maintain solutions we help our partners navigate the ever-changing marketplace. Our hands-on approach means we do the work ourselves and by combining our deep understanding of how to market and promote with technology we can help our partners meet their goals. Long gone are the days when an organizations commerce needs could be served over one channel; now an emotional connection must be made with an audience through the digital and physical realms. We are here to develop more than just an outward express or illusion of success but compelling and unique experiences for customers which we achieve through brand building, conceiving plans for distribution and marketing, and developing networks.
Who We Work With
Our number one goal to is to meet our partner’s goals. Because of that we are selective of who we partner with. If your primary goal is to get something done quick and cheap we probably wouldn’t be a good fit. The ideal project is something we can believe in done with a partner which whom we can connect with on a personal level. We believe there is no way we can create something great if we are not interested in it. We look for trustworthy passionate partners that are prepared with a goal and a target. The work we create is original work which we do ourselves; only under specific circumstances will we work on things we did not originate.
How We Do It
Discovery
In the beginning, we go to great lengths to understand our partner’s projects. We engage with our clients to get a better feel for what they value, where they are, and where they want to be. The unique value we bring is that we dig deep to understand our partner’s business from their culture to their customers. As a team, we work together with partners to define a roadmap for projects through research and an honest assessment of our collective capabilities.
Ideation
Idea to implementation is the goal. In this phase of the project we leverage the insight we gained during the engagement phase to get to a product. Ideation involves sharing our ideas and prototypes with our partners to narrow down to the most suitable solution.
Refinement
As they say, “the devil is in the details”. During refinement, we put the finishing touches on each deliverable. The solutions prototyped in the ideation phase are fine-tuned for output as finished products.
Delivery
We hand over deliverables in the final delivery stage and assist our clients in getting up and running.