Strategy

How do you make improvements on a masterpiece? A business’s core competencies can be viewed as a masterpiece but in a world of rapid disruption thriving businesses need to push through their core competencies to evolve. The team at Minty Ross helps businesses from planning to execution with strategy that improves their understanding of user needs, helps predict trends, and implements new technology. We work with our partners to identify growth strategies and implement them through technology. Once we begin working with a company we have their best interests in heart. Whether a company wants to tell a story to a new audience or launch in a new market Minty Ross designs and develops the tools to make that possible. We give companies the boost they need to get where they are going. Look at the services we offer.

Services

Customer Intelligence

We help clients understand their customers. Through our research, we provide our clients with demographic and sentiment information. We provide solutions based on the customer intelligence that helps clients optimize product and service mix, pricing, promotions, and product availability.

Market Development

We help our clients identify and develop new markets for their products and services. Through research and analysis, we share with them our findings so they can understand the world outside of their businesses. Our team helps our clients face and understand challenges like country rules, proper market positioning, and logistical issues. By collaborating with our clients, we help them establish marketing campaigns and tackle operational issues such as import/export, fulfillment, distribution, inventory management, and warehousing.

Business Development

When businesses are looking to grow, pivot, or capitalize on new opportunities we help them meet their goals. Our business development strategy is focused on helping businesses find partners and pursue new strategic opportunities. To facilitate this, we evaluate the gaps in the current offerings of businesses and where they want to be to help them enter new markets, reach customers over new channels, launch new products, and develop critical relationships.

Operations

We help our clients get a handle on their operations. Through collaboration with our clients we help them build the capabilities to get their business running smoothly. By digging deep and understanding our client’s current situation we can help them implement operational solutions for fulfillment, distribution, inventory, shipping, and manufacturing.

Audience Engagement

We study existing audience behaviors and interactions to create new opportunities for engagement. We look at existing and potential audience touchpoints to build specific ways to involve audience participation and suggestion actions based on the collected information. The audience engagement tools we use include email, social media, real-time digital products, and in-person engagement.

Growth Hacking

With growth hacking we look beyond marketing to grow a customer base. We recognize there are opportunities for growth beyond marketing in areas like product, operations, and human resources. Our approach to cross functional growth looks at impediments to growth like language barriers or ease of use and implements solutions to tackle those problems.

Campaigns

Our marketing campaigns are grounded in careful research for flawless execution of clear goals. We work to understand our clients’ position in the market which we then use to identify opportunities to reach their audience.

Research

Minty Ross provides market research and customer research for its clients. We gather, analyze, and interpret information from public and commercial sources and first-hand accounts such as surveys and interviews to provide the information our clients need to make educated decisions.